How Can Tourism Boards Attract Airlines?

Both airlines and airports have access to a lot of data. Whether that’s from their own knowledge base or industry tools, they already know on paper whether a route will work or not. But does that tell the whole story? We discussed route development at the recent AviaDev Europe conference, and in particular how tourism boards can…

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Impact of distance on the arrivals, behaviours and attitudes of international tourists in Hong Kong: A longitudinal approach

Publication date: Available online 9 December 2019Source: Tourism ManagementAuthor(s): Noppadol Manosuthi, Jin-Soo Lee, Heesup HanAbstractThis study revisits the impact of distance on international tourist behaviours in Hong Kong. This work divides and cross-validates the concept of distance into physical and cultural distance. This work also proposes an alternative cultural distance measure by introducing optimal weight…

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A Guide to Improving Your Website’s Conversion Rate

A brief look at your current Google Analytics set up can tell you plenty about your website. More specifically, it can tell you if you are doing something right. The ultimate goal of any hotelier with an online presence is to attract web traffic from multiple sources and convert them into guests. Conversion rate is…

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