The impact of photographs on the online marketing for tourism: The case of Japanese-style inns

Journal of Vacation Marketing, Ahead of Print. This article examines the impact of the use of photographs in online marketing for tourism through a case study based on Japanese-style inns. Nowadays, most Japanese-style inns present photographs of what they think are their key appealing elements on their own social networking and/or video/photo-sharing websites, while guests…

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