Publication date: February 2018 Source:Tourism Management, Volume 64 Author(s): Ji Youn Jeong, John L. Crompton Four symbolic meanings have been associated with 9-ending prices: Discount price, enhanced value, low quality, and misleading action. Scales were developed to measure each meaning and the relative strength of these meanings in influencing tourists’ purchases among samples from the…
Publication date: February 2018 Source:Tourism Management, Volume 64 Author(s): A. George Assaf, Mike Tsionas, Haemoon Oh While the Bayesian SEM approach is now receiving a strong attention in the literature, tourism studies still heavily rely on the covariance-based approach for SEM estimation. In a recent special issue dedicated to the topic, Zyphur and Oswald (2013)…
Publication date: February 2018 Source:Tourism Management, Volume 64 Author(s): Heesup Han, Sunghyup Sean Hyun Understanding guests’ water conservation and towel reuse behaviors is essential as sustainability is recently a vital issue in the hotel industry. Yet, guests’ decision formation for such pro-environmental behaviors has not been sufficiently explored. This research filled such a void in…
While domestic RevPAR was up for most major US hotel companies in the second quarter, it wasn’t quite as high as you might expect given the current economic indicators. The second quarter was also, generally, still weak in the areas of corporate and group travel.
Amadeus released what it touts to be its most comprehensive study to date – “Amadeus Journey of Me Insights: What Asia Pacific Travelers Want” – a data-driven look at the world’s largest travel market, Asia Pacific.
Alipay will tie up with Yelp to bring more personalized content to Chinese travelers through the payment platform’s proprietary app.
Airbnb cofounder and chief strategy officer Nathan Blecharczyk has told Bloomberg TV Asia that that its future lies in “becoming in a platform for the entire trip.”
The “Golden Rule” campaign marks the company’s entry into category marketing; It’s the first campaign that features four Marriott brands together: Courtyard by Marriott, Fairfield Inn & Suites, Four Points by Sheraton, and SpringHill Suites.
The classic rule-driven approach to advertising has its limitations. Firstly, no rule applies to all cases, and secondly, the rule will always be biased depending on who created it. A data-driven approach not only reduces this bias, but it is auto-generative and remains updated.