Do subjects from high and low context cultures attribute different meanings to tourism services with 9-ending prices?

Publication date: February 2018 Source:Tourism Management, Volume 64 Author(s): Ji Youn Jeong, John L. Crompton Four symbolic meanings have been associated with 9-ending prices: Discount price, enhanced value, low quality, and misleading action. Scales were developed to measure each meaning and the relative strength of these meanings in influencing tourists’ purchases among samples from the…

Read on...

The time has come: Toward Bayesian SEM estimation in tourism research

Publication date: February 2018 Source:Tourism Management, Volume 64 Author(s): A. George Assaf, Mike Tsionas, Haemoon Oh While the Bayesian SEM approach is now receiving a strong attention in the literature, tourism studies still heavily rely on the covariance-based approach for SEM estimation. In a recent special issue dedicated to the topic, Zyphur and Oswald (2013)…

Read on...

What influences water conservation and towel reuse practices of hotel guests?

Publication date: February 2018 Source:Tourism Management, Volume 64 Author(s): Heesup Han, Sunghyup Sean Hyun Understanding guests’ water conservation and towel reuse behaviors is essential as sustainability is recently a vital issue in the hotel industry. Yet, guests’ decision formation for such pro-environmental behaviors has not been sufficiently explored. This research filled such a void in…

Read on...