Volume 24, Issue 10, October 2019, Page 993-1004.
Since travel is a search-heavy vertical, eMarketer foresees travel advertisers continuing to rely on search ads to reach consumers.
Tourism Economics, Ahead of Print. Strategic orientation (SO) – a necessary condition to achieve and maintain a competitive advantage – should particularly be considered in the tourism industry, given the high competition and rapidly changing environment. This article investigates whether the different dimensions of SO (entrepreneurial orientation (EO), learning orientation (LO) and market orientation (MO))…
Tourism Economics, Ahead of Print. The book profits of 220 ski lift operators in Austria are analysed in order to identify the determinants relevant for business success. The median ratio of accounting profits to total assets was zero in 2013, while 43% had negative ‘book’ profits and another 12% had zero profits. Results using quantile…
Group aims to take on OTAs by ‘making everybody a travel agent.’
While users are increasingly getting their answers without clicking through to an actual website, clicks for desktop searches have remained basically consistent for the past few years.
Don’t overthink it. Marketing to bleisure travelers can mimic your normal marketing efforts.