Journal of Travel Research, Ahead of Print.
Publication date: February 2018 Source:Tourism Management, Volume 64 Author(s): Jeffrey S. Podoshen, Grace Yan, Susan A. Andrzejewski, Jason Wallin, Vivek Venkatesh Dark tourism and its implications have been gaining significant prominence in both the literature and in practice in the recent past. Understanding the process and outcomes of dark tourism related to tourists and local…
Expedia’s new CEO Mark Okerstrom thinks the emergence of artificial intelligence, voice-based digital assistants, and chatbots could provide the fragmentation that would weaken Google’s dominance in online travel advertising.
Initially launching with six Collections; Beach, Relaxation, Family Fun, Culture & History, Shopping and Snow, each list has been curated using a rigorous set of standards for experience, customer reviews and value.
Many websites and applications these days are designed to trick you into doing things that their creators want. Here are some examples, including one of the most manipulative websites, Booking.com.
At a time when app stores are crowded and brands and publishers have pulled their budgets from mobile apps, Hilton is seeing dividends.
For travel brands, Facebook continues to create an environment that offers the opportunity to reach users at all stages of the funnel.
In online hotel distribution, controlling the price of your rooms is vital and the first step to take if you want to empower your direct channel. Yet, for many hotels intermediaries like OTAs are still fixing their prices.
Promotion extensions are a relatively new feature for Google AdWords beta. They allow advertisers to serve exclusive offers to their customers and to easily call out that promotion within ads through your account, campaign or ad group.