Tourism slogans – Towards a conceptual framework

Publication date: June 2019Source: Tourism Management, Volume 72Author(s): Steve PanAbstractThis paper perused extant literature to develop a conceptual framework for tourism slogan analysis. Brand image, leisure motivations, and cultural dimensions were identified to influence the creation and effects of brand slogans. Based on this framework, the author further explored the affect levels of 134 national…

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