Content Jam 2019: Blue Magnet’s Recap

Blue Magnet Interactive sent five of their team members to Chicago’s largest content marketing conference, Content Jam, where they learned countless content marketing tips and tricks. As content strategists and digital marketing enthusiasts, they were thrilled to spend a day discovering the secrets of content marketing from other industry experts. Below are their takeaways from…

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How Guests Develop Trust in Hosts: An Investigation of Trust Formation in P2P Accommodation

Journal of Travel Research, Ahead of Print. As peer-to-peer (P2P) accommodation service often involves multistage interactions between hosts and guests in online and offline settings, trust between the parties involved is of the utmost importance. In particular, the possibility of interacting offline in P2P service delivery highlights the significance of interpersonal trust between hosts and…

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The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

Journal of Travel Research, Ahead of Print. Today, communication is a key factor of destination competitiveness. The aim of the present study is to examine the effect of message consistency between different online communication tools on the formation of consumer-based destination brand equity (CBDBE), within two distinct brand positioning strategies (single-destination brand vs. multiple-destination brands)….

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Hotels to offer free stays to guests in exchange for their skills

More than 600 B&Bs, hotels and self-catering businesses across the world have signed up to take part in the second international Barter Week. The initiative runs for a week in November (18-24) and invites accommodation owners to offer free stays to guests in exchange for sharing skills or goods. Hosts register their “wishes”, which range…

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