Blue Magnet Interactive sent five of their team members to Chicago’s largest content marketing conference, Content Jam, where they learned countless content marketing tips and tricks. As content strategists and digital marketing enthusiasts, they were thrilled to spend a day discovering the secrets of content marketing from other industry experts. Below are their takeaways from…
Journal of Travel Research, Ahead of Print. As peer-to-peer (P2P) accommodation service often involves multistage interactions between hosts and guests in online and offline settings, trust between the parties involved is of the utmost importance. In particular, the possibility of interacting offline in P2P service delivery highlights the significance of interpersonal trust between hosts and…
Journal of Travel Research, Ahead of Print. Today, communication is a key factor of destination competitiveness. The aim of the present study is to examine the effect of message consistency between different online communication tools on the formation of consumer-based destination brand equity (CBDBE), within two distinct brand positioning strategies (single-destination brand vs. multiple-destination brands)….
More than 600 B&Bs, hotels and self-catering businesses across the world have signed up to take part in the second international Barter Week. The initiative runs for a week in November (18-24) and invites accommodation owners to offer free stays to guests in exchange for sharing skills or goods. Hosts register their “wishes”, which range…
HSMAI talked to the group of industry thought leaders who gathered at the New York earlier this month for Platinum Judging to share some of the big ideas and bold innovations that jumped out at them.
Fuel has released a new white paper that is geared toward helping hoteliers gain additional revenue through direct bookings on their own websites.
During a recent HSMAI think tank, sales and marketing experts questioned whether the industry is approaching a recession and shared lessons learned from the last downturn.
The company reported a steep increase in direct online bookings in Q3, with Marriott CEO Arne Sorenson attributing the surge to the successful rebranding of the company's loyalty program.
The Leading Travel Index projects inbound international travel volume will decline 0.6 percent over the next six months as prolonged trade tensions and the high value of the dollar continue to weigh on demand for travel to the United States.