Journal of Travel Research, Ahead of Print.
Changes in digital marketing require hotels to increase security for guest privacy and to avoid a data breach.
Within a single generation, marketing has been transformed by technology, the Web, and social media.
If your hotel is struggling to attract enough attention from travellers, or you aren’t attracting the market that you want to, it’s worthwhile to gain assistance from a global distribution system (GDS).
It works. Hotel sales managers live by it, and meeting planning teams use it to score the best prices on meetings and events: hotel negotiations.
Sabre Hospitality is developing technology enabling hotels to promote experiences and other ancillary services within their websites as well as more widely across the web.
BWH Hotel Group? That’s Best Western’s new corporate identity, designed to build its new image as a chain that can offer everything from mid-market to luxury.
The new functionality allows hoteliers to instantly respond to guest reviews.
Hotel meetings are focusing more on wellness, sustainability, philanthropy, authenticity and locally sourced F&B.
Publication date: August 2019Source: Tourism Management, Volume 73Author(s):