While domestic RevPAR was up for most major US hotel companies in the second quarter, it wasn’t quite as high as you might expect given the current economic indicators. The second quarter was also, generally, still weak in the areas of corporate and group travel.
Amadeus released what it touts to be its most comprehensive study to date – “Amadeus Journey of Me Insights: What Asia Pacific Travelers Want” – a data-driven look at the world’s largest travel market, Asia Pacific.
Alipay will tie up with Yelp to bring more personalized content to Chinese travelers through the payment platform’s proprietary app.
Airbnb cofounder and chief strategy officer Nathan Blecharczyk has told Bloomberg TV Asia that that its future lies in “becoming in a platform for the entire trip.”
The “Golden Rule” campaign marks the company’s entry into category marketing; It’s the first campaign that features four Marriott brands together: Courtyard by Marriott, Fairfield Inn & Suites, Four Points by Sheraton, and SpringHill Suites.
The classic rule-driven approach to advertising has its limitations. Firstly, no rule applies to all cases, and secondly, the rule will always be biased depending on who created it. A data-driven approach not only reduces this bias, but it is auto-generative and remains updated.
Understanding the way travelers browse their travel options and ultimately make a booking is vital to actually capturing that booking.
Sojern’s new eBook, Hotel Management eBook: Maximizing RevPAR, highlights a number of industry-leading ways for hoteliers to think about hotel management in order to maximize RevPAR.
The company is heavily working to raise awareness of its services offering more holistic experiences and unique accommodation as opposed to just hotel aggregation.
AirDNA’s Market Minder displays key hospitality metrics for every Airbnb rental worldwide, enabling hosts to compete on the same level as hotel executives.