TripAdvisor used to promise its users a kind of escape, whether that be simply daydreaming over a vacation or actually booking one. Yet at a moment where such adages now seem horribly outdated, the future of TripAdvisor and similar enterprises seems less certain than it once did.
As the companies’ strategies for growth converge, more and more rental listings can be found on multiple sites, often with wildly divergent pricing due to different fee structures and pricing algorithms.
Agency business models are increasingly changing with some agents experimenting at selling Linked Travel Arrangements, a category of booking created last month by the new Package Travel Regulations.
The GBTA says the word ‘hotel’ no longer fully reflects the various accommodation options travel buyers are utilising or considering for their travel programs.
More than 50 bespoke packages have been released by AccorHotels across its luxury and upscale brands, inviting travellers to take advantage of hotel contacts and avoid the need to plan everything around their hotel stay.
To drive revenue growth in the digital age, marketing leaders are upgrading data-collection technology, collaborating closely with IT, and focusing on test-and-learn agility.
The self-service approach allows staff to be less transactional and focus on establishing genuine connections with guests.
When it comes to using industry data, hotels need to not only prioritize the right types of data, but use it effectively to track and manage their costs and thoroughly understand their guests.
The company thinks you should separate your travel loyalty program from your understanding of retention and customer lifetime value.
Global business travel spending reached $1.33 trillion in 2017, advancing 5.8 percent over 2016 levels, according to the GBTA BTI Outlook, a new report released today at GBTA Convention 2018.