A post-ticketing online air exchange for clients is being introduced by Expedia’s business travel arm Egencia. It claims to be the only TMC to offer this functionality at a scale that covers travelers from all types of companies globally.
The travel company hopes a new marketing campaign will help it stand out in a crowded market by making the brand about more than just price.
The national ad assignment from a “major global hotel chain” that wanted to attract guests for weekend getaways seemed tailor-made for search ads, but an alliance with online/offline attribution specialist Placed and its network of popular publishers proved to be more effective.
Since Google is the most visible review ratings system online, business owners today are more inclined to encourage customers to leave reviews on Google than on other platforms.
A robust rate strategy should (in theory) be able to withstand the impact of automated re-booking, if there is the ideal balance of cheaper non-refundable rates and more expensive, flexible ones.
By 2020, the digital advertising spend for travel marketers in the US alone will reach nearly $8.28 billion. But how do you know how much of your efforts – and dollars – are actually resonating among your audiences?
In the era of Airbnbs and travel apps, are classic hotel chains obsolete? Three industry titans weigh in.
For the travel industry it is imperative to focus on the only thing that truly matters to consumers: the end-to-end guest experience.
An integrated commercial and technology organisation aims to improve efficiency by removing duplication across functions. B2B sales, booking channels and revenue management will be integrated with technology “to maximise revenue delivery”.
Airbnb became a linchpin of the travel sharing economy alongside ride-hailing app Uber. However, the online travel agency’s unique peer-to-peer approach could be about to lose its edge.