Is your website mobile-friendly?

[box]Since 21 April 2015 Google began the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search results”[/box] This means for any business if your site doesn’t pass the google mobile-friendly test then it may go down in the search result rankings for searches made on mobile…

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TRENZ for Exhibitors – To go or not to go?

There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision to invest in becoming an exhibitor to connect with those vital international agents can be a tough one for many as the upfront outlay and financial commitment can really make…

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Be Wary of Promises from SEO Professionals

So you’re a business owner and you get a cold call from a SEO company, calling from Auckland or Sydney or somewhere in Asia, their comments generally always include: “We’ve checked google search results and your website isn’t ranking well” and “could you do with more business this coming season?”…plus many more lines they typically…

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Be Wary of Promises from SEO Professionals

So you’re a business owner and you get a cold call from a SEO company, calling from Auckland or Sydney or somewhere in Asia, their comments generally always include: “We’ve checked google search results and your website isn’t ranking well” and “could you do with more business this coming season?”…plus many more lines they typically…

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Be Wary of Promises from SEO Professionals

So you’re a business owner and you get a cold call from a SEO company, calling from Auckland or Sydney or somewhere in Asia, their comments generally always include: [box]”We’ve checked google search results and your website isn’t ranking well” and “could you do with more business this coming season?”…plus many more lines they typically…

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Is Email Marketing still relevant?

I often lament about how much junk mail I get in my inbox. Are you the same? I don’t mean spam (although that is another topic altogether!). I mean the marketing emails I get from businesses or organisations I have subscribed to (or they have put me on their list anyway because I bought something…

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Is Email Marketing still relevant?

I often lament about how much junk mail I get in my inbox. Are you the same? I don’t mean spam (although that is another topic altogether!). I mean the marketing emails I get from businesses or organisations I have subscribed to (or they have put me on their list anyway because I bought something…

Read on...

Is Email Marketing still relevant?

I often lament about how much junk mail I get in my inbox. Are you the same? I don’t mean spam (although that is another topic altogether!). I mean the marketing emails I get from businesses or organisations I have subscribed to (or they have put me on their list anyway because I bought something…

Read on...