Authenticity and Product Geography in the Making of the Agritourism Destination

Journal of Travel Research, Ahead of Print. Agritourism is emerging as a common solution to sustain agriculture-based communities bereft of economic viability. Drawing from the intersecting literature of product country-of-origin and destination branding, we use a case study to show how agritourism in Messinia, Greece, creates and houses a multitude of meanings suitable for tourism…

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