How Authentic Experience Affects Traditional Religious Tourism Development: Evidence from the Dajia Mazu Pilgrimage, Taiwan

Journal of Travel Research, Ahead of Print. The purpose of the present study is to examine a theoretical model using authentic experience, perceived benefit, perceived cost, and support for tourism development among attendees of the Dajia Mazu Pilgrimage in Taiwan. Overall, 1,244 usable responses were collected and analyzed. Analytic findings indicated that authentic experience and…

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