Wyndham Worldwide has entered into an agreement with La Quinta Holdings to acquire La Quinta’s hotel franchise and management businesses for US$1.95 billion.
The Inspiration Collective presents guests with the opportunity to explore dozens of top products both through a digital touchscreen and physical experiences.
Facing increased competition from Google and OTAs, hospitality brands find it increasingly difficult to score high in a unique search landscape.
What is new in travel metasearch for 2018? One answer to that question is Bing Hotel Ads, giving hotel marketers a new metasearch channel to directly display ads to Bing customers.
The new app makes it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.
With the trend of increasing levels of supply and steadying levels of demand continuing in 2018, hoteliers need to reach potential guests at meaningful micro-moments throughout the entire travel planning journey.
Here are three reasons why blockchain should be something that hoteliers have on their radar.
Abstract This study examines the relationship between the motivation of wine tourists to visit cellar doors and destination image perception. A survey of tourists resulted in 676 useable questionnaires. Using a novel segmentation method, self-organizing maps, and bagged clustering, the study identified 5 distinct motivation clusters. These clusters were different on only gender and previous…
Abstract McKercher’s cultural tourist typology (2002) has been used widely for destinations. This research began as a replication of McKercher; the current paper reports new insights. The aims are to examine the typology at New Zealand’s Bay of Islands and modify it accordingly. Our modification provides improved understanding of the Serendipitous tourist. The relatively large…
Tourism Review, Ahead of Print. Purpose This paper aims to investigate prosperity–international tourism expenditure nexus to discover the prosperity sub-indices which affect tourism expenditure. Design/methodology/approach Using annual panel data for the sample period between 2009-2013 on 98 countries, this study implements a two-stage least squares estimation method with fixed effects specification in a panel regression…