If you buy into the politically, culturally and commercially popular “Demographics are Destiny” theory – and not everyone does – you probably should begin learning Chinese. Korean would be good to learn, too, especially if you now work or expect to work in the future in the travel or hospitality industries. That’s because Chinese consumers…
The destruction of Notre Dame cathedral is lamentable. A wonderful icon has been largely destroyed by fire. However, we should not despair. Part of the reason this loss is so upsetting is because we are immersed in a Western way of thinking that equates authenticity with preserving the original materials used to create an object…
Journal of Vacation Marketing, Ahead of Print.
Journal of Travel Research, Ahead of Print.
Cornell Hospitality Quarterly, Ahead of Print.
Now in its fourth year, the barometer analyzed 427 million online guest reviews from 140,000 properties across 200 countries over the past two years.
When it comes to analyzing big data to understand guests and increase direct bookings, there are four key learnings that will help hoteliers compete with the big budgets of OTAs.
In addition to building awareness and inspiring travelers, Instagram can now also be used to drive direct business with its booking feature.
Traditional location-based marketing strategies that utilize geo-fencing around physical locations aren’t always effective when consumers are in motion.